Diferencias de marketing digital en Facebook, Twitter, Instagram y WhatsApp

Diferencias de marketing digital en Facebook, Twitter, Instagram y WhatsApp

Accesibilidad, velocidad y contenido, son las palabras claves para estar al día en el mundo digital. Al valernos de su utilidad se abren otras posibilidades, por lo que colocar en práctica herramientas y estrategias dispuestas para la publicidad o la comercialización se vuelve cada vez más atractivo para los emprendedores.

 

El marketing digital se ha convertido en un medio para un fin, ese camino que todos quieren y deben tomar si desean posicionar o dar a conocer su marca ante miles de potenciales clientes.

 

La tecnología y los medios digitales nos han abierto una ventana para comunicar y las redes sociales o aplicaciones son ese lienzo en blanco que aprendemos a maniobrar para potenciarnos al máximo con su uso. Esta es una tarea que requiere de muchísima constancia pero que no es imposible.

Definir estrategias

El primer paso es definir las diferentes estrategias que el marketing digital ofrece para cada una de ellas (Facebook, Twitter, Instagram y WhatsApp) esto es imperativo para que le saquemos el verdadero potencial.

Existe una variedad casi infinita de redes y aplicaciones alrededor del mundo, pero nos enfocaremos en cuatro principales.

Cada una surgió para cubrir una necesidad diferente, sea para compartir pensamientos e imágenes, fotografías con descripciones, eventos noticiosos o comunicarnos de manera instantánea.

La realidad es que diversos estudios han arrojado que cuatro de cinco personas desarrollan confianza rápidamente con aquella marca o producto que se encuentra en las redes.

Por tanto, saber de qué manera postear tu contenido es necesario para atraer a ese público potencial que tanto deseas, comencemos nuestro recorrido por las diferencias del marketing digital.

Redes sociales y Apps

Iniciamos con el rey de las redes sociales, por poseer una cantidad brutal de usuarios en todo el mundo, diferenciamos a Facebook partiendo desde que es una red de contacto entre amigos, familia y conocidos. Esta red ha permitido la incorporación de páginas de empresas y creación de diferentes grupos catalogados según la preferencia de cada usuario.

Las posibilidades para establecer una relación de cercanía son únicas pues la publicación de imágenes y tanto texto como se desee es una puerta abierta, que le permitirá a cualquier usuario dar a conocer su producto de cero, mostrando sus cualidades y valor agregado.

Es la red social idónea para conectar con los sentimientos del público, la clave, sin duda es crear lazos y ganar la lealtad de los seguidores por medio de campañas promocionales, para mover tráfico hasta una página web oficial.

Por otra parte, seguimos con la red social Twitter, que, por lo preciso, es relevante para un público activo, es netamente informativa, pero esto no restringe las posibilidades de alcanzar éxito entre un público o atrapar la atención de nuevos clientes.

Valerte de la utilización de los hashtags es una de los tips que te facilitamos, haz que se adecuen a tu marca, para generar una comunidad.

Seguir a la competencia para observar de cerca sus pasos, poner en práctica sus éxitos y esquivar sus errores puede serte útil. Aunque un post pueda ser conciso aquí no la convierte en inaccesible, de hecho, es una oportunidad de llegar a un público concretamente.

La red social visual por excelencia es Instagram, las fotografías son su columna vertebral, en esta la imagen de la empresa puede ser expuesta tal y como se espera ser reconocida por su público, por tanto, puede fortalecer del branding de la marca, al igual que en Facebook se establece la cercanía con el público, pero acá se muestra de una forma más directa a través de imágenes la esencia de la marca y sus productos.

A diferencia de Facebook, la generación de tráfico a la página web no puede realizarse de forma directa por medio de hipervínculos en los textos, acá debemos jugar de manera creativa con los pies de páginas y aquellas fotografías que posteamos, conectando así con los seguidores, despertando en ellos el interés en conocer el producto con mayor detalle.

Whatsapp no entra en la categoría de redes sociales, es de hecho una aplicación de mensajería instantánea pero la cantidad de usuarios que la utilizan alrededor del mundo supera por mucho los usuarios de Twitter, convirtiendo a esta app en una sensación.

Su funcionalidad la ha convertido en una herramienta magnífica para hacer marketing digital, al ser utilizada por más de 1300 millones de personas, gracias a esto surgió Whatsapp business, donde tras organizar el contenido que deseas transmitir, videos, texto y audios puedes compartirlo en distintos grupos a través de la difusión masiva.

Además, al ser parte de Facebook, tal como Instagram, los algoritmos que varían constantemente permiten generar una alianza entre ellas haciendo sencillo dar a conocer tu marca valiéndote de las mismas.

 

 

 

 

 

 

Acerca de Rosa Piernas

Consultora de Marketing Online & Social Media Strategy - "Atraviesa el desierto aumentando tu valor y multiplicando tus opciones. Lo mejor está por venir".

544 Comentarios

  1. consecuencias de tomar atenolol pregnant and taking atenolol tenormin coupon

  2. You may need to take calcium and vitamin D supplements to help with your bone health and prevent your blood calcium levels from getting too low metolazone before lasix

  3. The protein replacement world offers countless forms of this amino acid protein combinations from different foods lasix and calcium levels Interestingly, many of the somatic mutations in CREBBP and EP300 found in lymphoma patients are similar to the CREBBP and EP300 mutations found to underlie the developmental syndrome, Rubinstein Taybi syndrome RTS 80

  4. diovan vs lisinopril which is better lisinopril or amlodipine hydrochlorothiazide dosage for meniere’s disease

  5. does bactrim make you dizzy vomiting after taking bactrim bactrim fever and chills

  6. how many nolvadex to take tamoxifen discussion board como tomar clomid tamoxifeno

  7. can you take zyrtec with atenolol para k sirve el atenolol tenormin 25 mg tab

  8. does furosemide affect potassium levels a nurse is preparing to administer furosemide 2 mg/kg/day lasix furosemide buy online

  9. lyrica 300 mg price lyrica dosage for sleep pregabalin and nortriptyline combination

  10. trazodone black box warning what is trazodone taken for trazodone and lsd

  11. using neurontin for sciatica manfaat obat gabapentin gabapentin phantom pain

  12. where to buy metronidazole gel in philippines metronidazole sustained-release how long is c diff contagious after starting flagyl

  13. how long does it take for lyrica to start working ars lyrica houston how does lyrica work

  14. Thrombosis is a pathological situation constituted with abnormal homeostasis cialis online pharmacy

  15. Pediatrics, December 2005; vol 116 pp 1513 1515 cialis generic tadalafil The preponderance of additional corporate profits from the tax cut has gone to buying back stocks

  16. neurontin generic south africa neurontin caps gabapentin over the counter uk

  17. hydrochlorothiazide vs lisinopril lisinopril class action lawsuit 2017 what is lisinopril used for

  18. gabapentin hot flashes tamoxifen lek tamoxifen ebewe tamoxifen and testosterone

  19. atorvastatin rhabdomyolysis ic atorvastatin 20 mg atorvastatin patient assistance program

  20. a health care professional is reviewing the history of a patient who is about to begin furosemide furosemide picture furosemide kidney damage

  21. strydom mail https://datingtopreview.com/
    best sites for online dating

  22. valacyclovir withdrawal valacyclovir gluten free valacyclovir in first trimester

  23. https://datingtopreview.com/# top online dating websites

  24. gabapentin and trazodone trazodone ed trazodone withdrawal reddit

  25. tadalafil 20 mg online tadalafil daily dose tadalafil tablets erectafil 20

  26. metronidazole gel strength metronidazole and amoxicillin together for dogs metronidazole flagyl mims

  27. synthroid or t3 t4 synthroid fda side effects synthroid and lopressor

  28. where is the best place to buy viagra online sildenafil tablets 5mg buy viagra online with visa

  29. female viagra pill cost cheap generic viagra usa where can i buy viagra over the counter uk

  30. single senior dating sites meet older women for free

  31. cheapest cialis online cialis 30 mg buy cialis 36 hour online

  32. canadian pharmacies tadalafil Kamagra Gold online generic pharmacy

  33. safe canadian internet pharmacies meds canadian compounding pharmacy

  34. Or you may see a gynecologic oncologist stromectol msd

  35. best site for online dating chat dating

  36. https://pharmacyreview.best/# canadian mail order pharmacy

  37. generic viagra for sale in canada can i buy viagra australia viagra price

  38. https://withoutprescription.shop/# online ed medication no prescription

  39. canada viagra cost viagra for sale uk sildenafil australia

  40. viagra for sale cheap viagra generic cheap over the counter viagra 2018

  41. remote consultation online pharmacy costco pharmacy hours shopko pharmacy

  42. cialis pricing original cialis pills buy cialis online usa

  43. over the counter female viagra pills how to get female viagra pills female viagra buy australia

  44. https://datingonline.best/# online dating sites free chatting

  45. tadalafil expiration date is 15mg of tadalafil rx tadalafil

  46. reliable canadian online pharmacy order prescriptions

  47. viagra prescription singapore buy viagra 100mg online uk buy brand viagra online australia

  48. sildenafil drug prices buy sildenafil 100mg online price viagra coupon canada

  49. https://withoutprescription.shop/# best canadian online pharmacies

  50. viagra from canada no prescription cheap viagra usa sildenafil brand name india

  51. drugs from canada without prescription online medication

  52. sildenafil 25 mg tablet price how to get viagra online uk buy viagra without rx

  53. tretinoin cream canadian pharmacy online pharmacy schools kroger pharmacy hours

  54. ivermectin for horses Cumulative probability of non persistence continuous line with 95 confidence interval dotted lines estimated by the Cumulative Incidence Function method during the 5 years following hormonal therapy initiation using a 90 day gap as definition of non persistence

  55. drug finasteride buy propecia without a prescription

  56. cialis for bph where to by cialis tadalafil brand name

  57. what is the generic for cialis buying generic cialis tadalafil moa

  58. comprar tadalafil generico tadalafil ingredients cialis 10mg reviews

  59. tadalafil 20 mg how long does it last buy cialis no prescription brand cialis 20mg

  60. generic sildenafil in canada order viagra uk viagra 50mg uk

  61. canadain pharmacy no prescription canadian pharmacy online no prescription

  62. sildenafil generic drug cost viagra for women in india order viagra mexico

  63. Viagra Professional northwest pharmaceuticals canada canadian pharmacies that are legit

  64. compare prescription prices best online canadian pharmacy

  65. canadian pharmacy venice fl common prescription drugs rx pharmacy coupons.com

  66. canadian pharmacy coupon code 2016 is it safe to buy viagra online canadian pharmacy vipps canadian pharmacies

  67. how to get viagra tablets discount viagra from india order viagra online

  68. Tom Platz It brings up a point prior to the show does nolvadex increase testosterone

  69. india viagra price viagra 100mg canada buy real viagra

  70. priligy 30mg tablets Which of the following is true about benign Brenner tumors of the ovary

  71. mexican online pharmacies best 10 online pharmacies

  72. where can i buy female viagra in india order viagra online no prescription viagra price in canada

  73. us online pharmacy generic viagra pharmacy viagra canada cheapest brand name viagra

  74. sildenafil 20 mg canada viagra price in us cost viagra 100mg

  75. https://stromectolus.store/# fenbendazole vs ivermectin

  76. Many thanks! Plenty of material!
    best drugstore foundation for dry skin pharmacy in canada for viagra canadian pharmacy viagra

  77. tadalafil moa tadalafil 40 mg dosage tadalafil herbal substitute

  78. Fine postings. Kudos.
    pharmacy delivery pharmacy online reviews canadian prescription drug prices

  79. Amazing data. Cheers.
    trusted canadian pharmacy best online pharmacy stores cialis canada online pharmacy

  80. The greater power of our study to detect significant differences in outcome among married versus unmarried patients likely allowed us to find significant associations between marital status and stage at presentation, use of definitive therapy, and cancer specific mortality for every cancer evaluated where can i buy priligy online safely There should be an opportunity to adjust and develop the demands through a dialogue between participants of different backgrounds

  81. how to get real viagra 20 mg generic viagra buy viagra online uk paypal

  82. Thanks a lot! I like it.

  83. Many thanks, I like it!
    canadian pharmacy lantus discount prescriptions online pharmacy anabolic steroids

  84. online class for pharmacy technician will a canadian pharmacy fill an american prescription weight loss drugs approved in canada

  85. tadalafil 20mg (generic equivalent to cialis) cheapest cialis cialis online mastercard

  86. https://cheapestpharmacy.store/# legal online pharmacy coupon code

  87. Levitra with Dapoxetine peoples rx pharmacy austin 15 rx pharmacy san antonio

  88. otc sildenafil 20 mg tablets purchase generic viagra online order generic viagra from canada

  89. cialis paypal canada reddit cialis cialis for prostate

  90. buy sildenafil 50mg female viagra europe where can i buy generic viagra in usa

  91. canadian pharmacy cialis reviews my canadian pharmacy rx

  92. hcg and nolvadex pct Adding Perjeta to Herceptin and Chemotherapy After Surgery Shows Benefits in Early Stage HER2 Positive Breast Cancer

  93. https://cheapestpharmacy.store/# cheapest pharmacy to fill prescriptions with insurance

  94. Seriously plenty of amazing info.
    top rated canadian pharmacies prescription drugs for sleep approved canadian online pharmacies

  95. Awesome info. Many thanks.
    pharmaceuticals online australia legit canadian online pharmacy canada medication pharmacy

  96. cheap 10 mg tadalafil tadalafil mexico price

  97. Wow many of valuable advice.
    malaysia pharmacy store best no prescription pharmacy canadian discount pharmacy belleview fl

  98. This is nicely put! !
    value rx pharmacy tazewell tn texas online pharmacy best price canadian pharmacy

  99. online colleges pharmacy tech online pet pharmacy canada online pharmacy with doctor consultation

  100. Appreciate it. A good amount of forum posts.
    cheap prescription drugs in canada prescription prices comparison canadian drug prices

  101. You stated it really well!
    do prescription drugs have to be in original containers when flying online pharmacy tech school canadian pharmaceutical prices

  102. cheap cialis pills cialis windsor canada what are the side effects of cialis

  103. Truly a lot of beneficial data.
    north west pharmacy canada most popular prescription drugs mexican prescription drugs

  104. Thanks a lot! Ample advice!
    princeton u store pharmacy israel online pharmacy sams pharmacy

  105. tadalafil 20mg canada cheap tadalafil 5mg

  106. You explained that terrifically!
    online pharmacy paypal check prescription prices online pharmacy store usa

  107. You made your position extremely effectively.!
    canada drugs without prescription why do drugs cost less in canada why are prescription drugs cheaper in canada

  108. cialis generic over the counter viagra vs cialis forum cialis soft tabs

  109. You said it wonderfully.
    online pharmacy tech program ed meds without doctor prescription prescription drugs ads

  110. doxycycline throwing up However, a few years later the production rights were sold to Schering, a pharmaceutical company in Western Germany

  111. stromectol tab 3 mg Long term studies in animals to assess the carcinogenic potential of bexarotene have not been conducted

  112. phentermine canadian pharmacy no prescription canadian pharmacy lortab buying viagra lloyds pharmacy

  113. Factor effectively regarded..
    mailing prescription drugs from canada to usa viagra generic online pharmacy brazilian pharmacy online

  114. generic cialis from india cialis canadian reddit cialis

  115. With thanks, I enjoy it!
    pharmacy uk best online foreign pharmacies cheap pharmacy

  116. valium internet pharmacy oxycodone pharmacy locator fluconazole canada pharmacy

  117. Awesome stuff. Appreciate it.
    suboxone canada pharmacy what is the best canadian online pharmacy online pharmacies

  118. Thank you. Wonderful stuff.
    alprazolam canada pharmacy best canadian mail order pharmacies walmart store number pharmacy

  119. no prescription cheap viagra sildenafil 20mg online prescription viagra online 150mg

  120. ed drugs list new treatments for ed

  121. Appreciate it, Ample write ups!
    generic viagra canadian pharmacy abdulhay ali ahmed alawadhiand bahrain pharmacy & general store pharmacy technician course online free

  122. yequipo what is ivermectin for dogs coniuge notice stromectol 3 mg buy stromectol 6mg – buy antiparasitic drugs stromectol [url=http://stromectolbest.net/#]buy stromectol[/url] nahradzaju ivermectin corona

  123. Thank you! Wonderful information.
    prescription drugs from canada phentermine canadian pharmacy online pharmacy shop

  124. Many thanks! Plenty of information.
    legal drugs in canada offshore online pharmacies listing of prescription drugs

  125. You said it superbly!
    canada drug online canadian pharcharmy online tricare online pharmacy

  126. viagra online australia buy brand viagra online viagra generic india

  127. Superb postings, Thanks a lot.
    best canadian online pharmacy approved canadian pharmacies online food and drugs act canada

  128. Regards! I value it!
    prescription drug prices comparison accredited online pharmacy tech programs legitimate canadian online pharmacy

  129. Thank you. Great information!
    prescription drugs info medication canadian pharmacy muscle relaxant

Menara Networking Murcia