Marketing digital o marketing online

Marketing digital o marketing online

El marketing digital (o marketing online) engloba todas aquellas acciones y estrategias publicitarias o comerciales que se ejecutan en los medios y canales de internet. Este fenómeno viene aplicándose desde los años 90 como una forma de trasladar las técnicas de marketing offline al mundo digital.

Saca a la luz tu ingenio creativo – marketing digital

CAMPAÑAS DE PUBLICIDAD

1) Definir los objetivos y los requisitos.

2) La comunicación con el cliente.

3) Redactar el briefing.

4) Elaborar la propuesta.

5) Elaborar el plan de medios.

6) Puesta en marcha.

7) Seguimiento y conclusiones.

¿Qué tipos de campañas publicitarias existen?

  1. De propaganda. Aquí vemos campañas de tipo no comercial: promueven ideas y/o personas.
  2. Sociales o cívicas. Estas campañas tampoco son comerciales. …
  3. Institucionales. Pueden confundirse con las sociales, pero estas sí tienen un fin comercial.
  4. Industriales.

Cómo crear una estrategia de marketing digital completa

  1. Desarrolla tus compradores.
  2. Identifica los objetivos y las herramientas de marketing digital que necesitarás.
  3. Evalúa tus canales y materiales de marketing digital existentes.
  4. Haz una auditoría y planifica tus medios propios.

Cómo Usar El Marketing Digital Para Hacer Crecer Tu Negocio

  1. Analiza el entorno.
  2. Define tus objetivos.
  3. Prepara una estrategia.
  4. Aumenta la presencia de tu marca.
  5. Muestra lo que haces.
  6. Promociona tu oferta.
  7. Mide los resultados.

Humanizar tu marca, aprovechar las redes sociales, impulsar la participación y cuidar el diseño y el contenido son puntos básicos para generar un buen Marketing Viral.

Creatividad, marketing y desarrollo

Tipos de Campañas Publicitarias según el Objetivo

  • 1- Campaña de intriga.
  • 2.- Campaña de lanzamiento.
  • 3.- Campaña de mantenimiento.
  • 4.- Campaña de Reactivación.
  • 5.- Campaña de Relanzamiento.
  • 6.- Campaña de Reposicionamiento de la Competencia.
  • 7.- Campaña de venta fuerte.

¿Cuál es el beneficio de la publicidad?

  1. La publicidad permite que las personas conozcan y reconozcan tu negocio. Apoyar a la venta personal.
  2. La publicidad puede servir para abrir las puertas de los clientes a los vendedores y hacer que el posible cliente se familiarice con el negocio. Llegar al público inaccesible para la fuerza de ventas

Muestra al cliente algo sorprendente que sirva para crear un acercamiento con la marca. Crea un buen nombre y optimízalo.

Acerca de Rosa Piernas

Consultora de Marketing Online & Social Media Strategy - "Atraviesa el desierto aumentando tu valor y multiplicando tus opciones. Lo mejor está por venir".

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